Posts from the ‘Portfolio’ Category
Crawl. Walk. Run. Fly.
I should probably start building my profile on Dribbble. For some reason Behance seems a little over my head…
As previously stated, I started some serious design work.
Click the following for a look at Judi Huck’s first program with InDesign (thanks again, friends at Absolut Color!).
There’s one page I wish I designed differently, but that’s an opportunity for my next program layout. Overall, this process was a major challenge and learning experience. Like many workers assembling such marketing/promotional materials, I dealt with various text, image and formatting changes. Naturally, these have the tendency to occur under the pressure of tight deadlines and turnaround times…
Thank the printer gods things ran so smoothly with my first official, professional print order! And thank the employment gods it wasn’t a complete disaster and I still *knock-on-wood* have a job!
I look forward to cleaning my desktop :)
Bleeds and crop marks have been included in the exported file to signify the nature of this work as truly in process.
When NYIBC told me they wouldn’t be holding their 30th Anniversary Competition, I couldn’t help but wonder about the implications…
They were great clients, I even built a site for them, among other interesting projects, last year. My partner, who was with me the day I heard the news, offered words of encouragement. I should be proud of my work, I eventually realized. I should also feel – perhaps honored in a weird way – that I was the one NYIBC called when they needed to go public with the cancellation.
Thus, my last assignment would be: to steer a crisis communications plan for the disappointing announcement and assist the organization’s staff members in handling the situation with grace.
Some twenty hours later, I helped produce:
- a press release that was circulated to arts reporters on their contacts list
- a letter from the executive director, which appeared on their blog
- letters to key stakeholders, including competition applicants who had to be notified of the event’s cancellation, and a an email campaign sent to the entire subscriber base
- a social media strategy to navigate feedback with the organization’s sizable fan bases on Facebook, Twitter and LinkedIn – with an end goal of channeling responses to email (i.e. offline conversations v. visible and potentially viral ones), and finally
- a list of FAQs to help guide their official replies to any resulting inbound requests
So far, so smooth, or so it seems…
Execution was certainly a collaborative effort, though a lot more like clockwork than fraught with emotion. I think all those involved are left with much to ponder, myself included.
What will become of ballet? And what is becoming of dance?
A Trip to Carnegie Hall in the Fall
I was here.
To see this.
Because I helped do this.
And this.
Through this.
It was cool. I would do it again.
Professional photos from The New Orleans Jazz Orchestra.
Apologies for the overdue explanation.
NYIBC Temporary Website
NYIBC Apply Page
Detail: Support NYIBC Page
New York International Ballet Competition (www.nyibc.org) is one of those clients who are always an immense pleasure to work with. There hasn’t been a day where I have not felt grateful and appreciative of the opportunity to serve on their team.
The screenshots above are from a temporary site I built for them this summer. Which means, a full-scale site renovation will be out any day now. I’m happy for NYIBC and proud for my small part in helping them get there. Cheers to Celebrating 30 Years!
More on my work with NYIBC
